Course Content
Introducción a la creación de contenido
Visión y teoría generales de la identidad visual y el branding
Introducción al diseño gráfico
Introducción al email branding
Introducción a la animación de vídeo
Introducción al podcast
Conclusión
Referencias
Mills, R. (2021). Content Creation: The Essential Guide. Retrieved in March 2022 from: https://gathercontent.com/blog/content-creation-the-essential- guide
Kotler & Keller: Marketing Management (2015)
American Marketing Association (AMA)
deBara, D. (2016). What is Branding? Retrieved in February 2022, from https://99designs.com/blog/logo-branding/what-is-branding/
deBara, D. (2017). What is Brand Identity? Retrieved in February 2022, from https://99designs.com/blog/tips/brand-identity/
Butler, N. (2017). The Ultimate Guide to Create a Brand Identity. Retrieved in March 2022, from https://www.columnfivemedia.com/how-to-create-a-brand- identity/
Del Rosario, C. (2022). 5 Reasons Why Graphic Design is Important for Any Business. Retrieved in March 2022, from https://designpickle.com/creative- hub/graphic-design/5-reasons-why-graphic-design-is-important-for-any-business/
Jones-Cann, M. (2022). What is Branding? Retrieved in March 2022, from https://99designs.com/blog/tips/types-of-graphic-design/
Shergroup (2021). Get an Edge in your Marketing Using Graphic Design. Retrieved in March 2022, from https://shergroup.com/post/importance-of- graphic-designing/
Canva Learn and Design Inspiration. A step-by-step guide to designing from scratch, Retrieved in March 2022, from https://www.canva.com/learn/a-step-by- step-guide-to-designing-from-scratch/
Connor, L. (2020). The best graphic design software of 2022. Retrieved in March 2022, from https://99designs.com/blog/design-resources/best-graphic-design- software/
Mailchimp. Getting Started with Mailchimp. Retrieved in March 2022, from https://mailchimp.com/help/getting-started-with-mailchimp/ & https://mailchimp.com
SendPulse. What is Email Newsletter? – Definition and Tips. Retrieved in March 2022, from https://sendpulse.com/support/glossary/email-newsletter
Campaign Monitor. What is an Email Newsletter? Retrieved in March 2022, from https://www.campaignmonitor.com/resources/knowledge-base/what-is-an- email-newsletter/