Course Content
Introducción a la comunicación 4.0
2. La comunicación interna
3. La evaluación
4. Conclusiones
Referencias
Bizhanova, K., Mamyrbekov, A., Umarov, I., Orazymbetova, A., & Khairullaeva, A. (2019). Impact of digital marketing development on entrepreneurship. In E3S web of conferences (Vol. 135, p. 04023). EDP Sciences.
Castro, Ixchel; Moreno, Luz Zareth, El modelo comunicativo, México: Trillas, 2006
Interaction Design. What are personas? Extracted from:
https://www.interaction-design.org/literature/topics/personas
Java, A., Song, X., Finin, T., & Tseng, B. (2007, August). Why we Twitter: understanding microblogging usage and communities. In Proceedings of the 9th WebKDD and 1st SNA-KDD 2007 workshop on Web mining and social network analysis (pp. 56-65).
Keyton, J. (2011). Communication and organizational culture: A key to understanding work experience. Thousand Oaks, CA: Sage
Kovaitė, K., Šūmakaris, P., & Stankevičienė, J. (2020). Digital communication channels in Industry 4.0 implementation: The role of internal communication. Management: Journal of Contemporary Management Issues, 25(1), 171-191.
Lunenburg, F. C. (2010). Communication: The process, barriers, and improving effectiveness. Schooling, 1(1), 1-10.
Oropesa, M. P., & Sánchez, X. C. (2016). Motivaciones sociales y psicológicas para usar Instagram. Communication Papers, 5(09), 27-36.
Prades, M., & Cabonell, X. Social and psychological Motivations for using Instagram. Communication Papers Media Literacy & Gender Studies, 2016.
Saravanakumar, M., & SuganthaLakshmi, T. (2012). Social media marketing. Life science journal, 9(4), 4444-4451.
Sharma, V. Ways of Effective Internal Communication.
Tarabasz, A. (2013). The reevaluation of communication in customer approach–towards marketing 4.0.
Yeomans, L, and FitzPatrick, L (2017) Internal Communication. In: Exploring Public Relations. Pearson Education. ISBN 9781292112183, 1292112182
Enlaces externos:
https://www.lucidchart.com/pages/concept-map
How much of communication is nonverbal
Types of non-verbal communication
https://ctb.ku.edu/en/table-of contents/participation/promoting interest/communication-plan/main
https://datareportal.com/reports/digital-2020-global-digital-overview
https://www.oberlo.com/statistics/most-popular-social-media-platforms
https://smallbiztrends.com/2013/08/what-is-a-hashtag.html
http://en.wikipedia.org/wiki/Micro-blogging
How to increase engagement and get more followers on Twitter?
https://www.techsmith.com/blog/make-youtube-video/
https://www.facebook.com/business/help/473994396650734?id=939256796236247
How does social media influence consumer behaviour?
https://business.instagram.com/getting-started
The Best LinkedIn Marketing Strategy for 2021 | Step by Step
https://www.jobscan.co/linkedin-profile-writing-guide#Tips_and_Tricks
https://firstup.io/blog/internal-communication-examples/
https://www.youtube.com/watch?v=6drUzoeHZkg
https://www.youtube.com/watch?v=sXTKhY2uPtY
https://www.investopedia.com/terms/r/returnoninvestment.asp
https://keyhole.co/blog/9-essential-social-media-metrics-to-monitor/