Course Content
1. Introduction to Visual Identity and Branding
General Overview & Theoretical Framework of Visual Identity and Branding: Branding is the marketing practice of actively shaping your brand. That’s the basic definition, but there is so much more that goes into it. Branding is what your business needs to break through the clutter and grab your ideal customer’s attention. It’s what transforms first-time buyers into lifetime customers and turns an indifferent audience into brand evangelists. It’s what you need to stand out, make an impact and take your business to the next level
2. Introduction to Graphic Design
General Overview & Theoretical Framework of Graphic Design: Graphic design plays a vital role in the modern marketing environment and creates a competitive edge for companies and organizations. You only have to think about brands that have conquered their graphic design such as Apple, Tesla, and Coca- Cola, to know the power of design. Not all of us are Apple or Tesla. So what? We can learn from them. We can learn how to join up all the elements of our brand from the best design we can afford. From branding to graphic design can be used by any business organisation to communicate concepts and ideas visually. In a changing world where business is done online, and on the street, great design can set even a small business apart from a major brand. You only have to look at Instagram to see the creativity pouring out of small artisan businesses setting out their stall of products and services to create their following. Every company today needs the services of a graphic designer not only to create impressive marketing materials like brochures, posters, websites, and social media designs but also to effectively communicate the message to the target audience. So, even if you’re not Apple (and let’s face it who is?) let’s brush up on the role graphic designing plays in digital marketing. Graphic design is more than just aesthetics — it’s a form of communication between your business and your audience. Businesses use graphics in every stage of the marketing funnel to inform, engage, and eventually persuade prospective customers to make a purchase or take the desired action. A flyer design can inform local audiences about an upcoming workshop. An attractive email series can upsell new services to current customers. A well-crafted sales page can effectively announce your new product release.
3. Introduction to e-mail Branding (Newsletter)
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4. Introduction to Video Animation
General Overview & Theoretical Framework of Video Animation: Animated video is an engaging instrument that can help you tell your story more comprehensively. Here’s some statistics that will make you want to use more video in your marketing: Including video on a landing page can increase conversions by 80%; After watching a video, 64% of users are more likely to buy a product online; 1/3 of all online activity is spent watching video; 50% of executives look for further information after seeing a product/service in a video; YouTube users watch over 3 billion hours of video per month, according to YouTube.
5. Introduction to Podcasting Online
General Overview & Theoretical Framework of Podcasting Online
6. Conclusion
There you have it! The steps to a successful content creation and management process. It requires consistency and a holistic approach. It’s easy to get lost with the myriad of steps and factors you need to consider before you can actually start creating your own content. But with this content creation guide, you can get a head start in generating valuable and engaging content that your audience will love and can help you grow your brand and business. Being authentic and relatable with your audience through honest content helps the reader to connect with your product/service, but also with your brand and its values. Content creation does not stop when you press publish. You should also set time aside to analyse the data that you have available and strive for improvements and optimisation on your work. Ultimately, the true secret to successful content creation is simply experience. The more you do it, the more benefits you’ll see, and the better you’ll become. That said, educating yourself on how to work better, smarter, and more efficiently will only help you get to expert level faster.
2.6 Extra tools for graphic design
For designers, software becomes an extension of their artistic abilities. They memorise keyboard shortcuts, become familiar with layouts and generally treat their favorite software as a second language. Having an intuitive and flexible programme is important.
So, which design software should you choose? Are you looking for the flexibility and expensiveness of Photoshop, or are you looking for something simpler—and inexpensive?
Best paid graphic design software:
Adobe Photoshop:
Adobe Photoshop is easily the most recognisable of the graphic design software. From basic cropping that your grandmother could figure out to more complex raster designs, when it comes to image manipulation Photoshop can do it all. Photoshop is known for classic features like the pen tool, layers and masks, but the most recent version adds some cool tricks such as a Frame tool for easy masking and a new Content-Aware Fill workspace. With a potentially limitless skill ceiling, Photoshop is a great graphic design skill to start learning. Best used for: image editing.
Sketch:
A vector-based tool only available on Mac, Sketch is a programme focused mainly on web, app and interface design. It’s recently put a dent in the graphic design competition, with some developers preferring Sketch files from designers rather than layered Photoshop files. Though Sketch isn’t meant for photo editing or print work, it’s great for designing icons and interfaces that you’ll see on websites and mobile apps. Designers can also create live comps that developers can preview by tapping or swiping through to see what they’ll look like once published. Best used for: user interfaces.
Adobe Illustrator:
Photoshop and Illustrator share some similar tools and functions, but Adobe Illustrator is centred around vector design. Put together beautiful logos, typography, icons and sketches with Illustrator’s mesh tool, pen tool, swatches and colours, or Shape and Pathfinder tools. Though it’ll take some extra time to learn, the nearly limitless potential for creating vector designs is worth the effort. Best used for: vector images.
Affinity Designer:
In terms of function and style, Affinity Designer is an impressive, low-budget alternative to Adobe Illustrator. Affinity even gets praise for being easier to use and faster that Illustrator, especially when working with layers. It’s suitably simple for beginners to use as a learning tool but sufficiently powerful for freelance graphic artists on a budget. Affinity also recently got a big upgrade with new features and performance improvements. This software a great option for anyone who doesn’t want to splurge on the Adobe offering, but needs something that performs on a high level. Best used for: Vector files.
Adobe InDesign:
A must-have for the publishing community, Adobe InDesign has been used for laying out magazines and newspapers since 1999. Put together stunning magazines, info sheets and brochures and easily export them to PDF or HTML. Though it’s kind of a one-trick pony, InDesign has a low learning curve and is great for newbies learning how to combine text and graphics. Best used for: publishing layouts.
Best free graphic design software:
GIMP:
Perhaps the most popular open-source, free raster graphics editor, GIMP (GNU Image Manipulation Programme) has many of the same features that paid-for programmes have. Though its layout isn’t as sexy as, say, Photoshop, you still get the advanced photo retouching, drawing and cropping capabilities of the better-known programmes. Best used for: raster images
Gravit Designer:
Gravit Designer is a free vector design application that’s great for logo making, photo manipulation, illustrations and animations. You can use Gravit online with their cloud-based software—though some reviews claim that it runs a bit slower than the locally-installed version. The layout is sleek and fully customisable, but Gravit Designer Pro is no longer free ($49 per year). Best used for: vector images.
Inkscape:
There’s something beautiful about a good community. Inkscape’s user base is passionate and helpful, with this cross-platform software bringing out the best of open-source design. Users can put together good-looking graphics and designs with the breadth of learning resources available. However, a steep learning curve, clunky interface and less-than-stellar Mac version keep Inkscape from being a perfect programme. Best used for: vector images and SVG file format.
Vectr:
Accessed through your web browser or its standalone app, Vectr is great for designing (you guessed it) vector images. For high-end designers, Vectr likely doesn’t have all of the features you’ll want. But casuals and amateurs alike will find the low learning curve attractive. Plus, there are dozens of tutorials available on their website for newbies. Best used for: vector images.