Marketing refers to finding the desires of people / customer and satisfying them. It revolves around the needs and interests of the consumer. It is a broader term that consists of a number of activities, such as first identifying the market, customer needs, developing the product to meet the customer’s need, setting the price, and then selling the product to the customer. It consider the customer as the very purpose of the business. Marketing aims to turn customers’ needs into products. In marketing, customer satisfaction is the main reason and is more oriented towards the foreign market. It is based on an outside-in perspective (Jena, 2020).
The costumer is considered the very purpose of the business*
Sales refer to creating products and selling them to customers. It revolves around the needs and interests of the seller. It represents only an integrated part of the marketing process, because its sole purpose is to manufacture the products first and then sell them to the customer. It is oriented towards the sales volume, not too concerned with customer satisfaction. It sees the customer as the last link in the business. The purpose of the sale is to convert the product into cash. In sales, selling is the main reason and is more company-oriented. It is based on an inside-out perspective (Ibidem).
Difference between Selling and Marketing: