Course Content
1. The elements of communication
2. Internal communication plan
3. Metrics
4. Conclusions
Communication 4.0 represents a challenge due to the enormous speed of digital transformation. We have reviewed external communication processes with an emphasis on the digital tools needed to effectively communicate our ideas and reach our target audience, stressing the creation of Twitter, Facebook, LinkedIn, and Instagram. We have also seen the need for a digital marketing strategy that allows us to define our objectives and the subjacent principles that govern any marketing proposal. On the other hand, we have seen the creation of an internal communication plan, highlighting the most remarkable features and the need for open and fluid communication between employees. We closed our module with a brief approach to social media metrics to evaluate the effectiveness and efficiency of our communication strategies. In short, we focused on practical creation, promoting a step-by-step vision of development and implementation. We hope this module can contribute to achieving your goals and help you to lead your future communication strategy. Remember that adaptation is a fundamental competence of the creation process and, therefore, we want to encourage you to be updated on the trends of communication 4.0 and to make the most of your efforts.
4.2 Netiquette tips
– Always maintain a friendly and respectful tone in written messages. Keep in mind that your tone can be easily misunderstood. Always assume good intentions and ask questions for clarity.
-NEVER USE CAPITALS LIKE THIS as in written online language this can be viewed as shouting.
-While you are collaborating online try to be even more polite than you would be in person. It’s quite easy for misunderstandings to develop online because you aren’t able to use tone of voice (audio) or facial expression (video).
– Be cautious when using humor or sarcasm. Take into consideration intercultural sensitivity.
-Make sure you keep any online discussions or exchanges confidential.
-Reread your written text before posting or emailing and check for grammar and spelling mistakes.
-Wait 24 hours before responding to a provocative message or post. Try and give the person who wrote it the benefit of the doubt and respond as positively as possible.
-When you attend an online meeting make sure that you are in a quiet place with no distractions or noise. Also make sure to mute yourself when you are not speaking in order to reduce background noise.
-Make sure you raise your virtual hand when you want to speak and make use of the chat if you have questions or want to provide feedback.
-Join online meetings 5 minutes earlier to ensure you have access and resolve any technical issues.
-Be careful on how you use emojis. Read this article for more guidance: The Business Etiquette Guide To Emojis