1. Marketing and Sales
2. Customer Experience
As we stated at the beginning of the material, marketing and sales represent two business function within an organisation, that determine the lead generation and revenue generation. While marketing in characteriszed by the process of getting people’s attention regarding a product or a service, sales represent the activities that need to be done in order to sell that product or service (Hart, 2019). What you should remember as a difference between marketing and sales is the fact that marketing is responsible forwith the development of a strategy, while sales isare responsible forwith the implementation of the strategy (Funk, s.n.). Another important differences between marketing and sales isare the following: marketing is interested inby the needs and desires of the customer, while sales are interested inby the needs of the seller; marketing views business as a consumer satisfying process, while sales views business as a goods producing and selling process (Jena, 2020). We also talked about online marketing and e-commerce and we learned that online marketing represents the practice of promoting a product orf a service via the internet, using channels like E-mail, Facebook, YouTube and so on. On the other hand, e-commerce represents the buying and selling process of goods and services, or the transmission of funds or data through an electronic network, especially the Internet. This guide has been realiszed in order to develop new skills, knowledge and competencies for women in rural areas, but also to increase the entrepreneurial opportunities and the employment ones for them. The chapter related to “customer experience” which contains the definitions of this concept, the differences between the two concepts, “customer service” and “customer experience” but also some ideas of how to manage the customers’ experience, wanted to bring to the forefront important knowledge about this subject, especially for the target group. Therefore, this concept is a very important one, especially for those who want to open a business, because this information can help them to attract as many customers as possible but also to be able to maintain them for a long period of time in order to develop the business more and more. Moreover, we hope that women from rural areas are really helped by this chapter, but also by this guide and we hope that the employment rate among them and also the number of women entrepreneurs will increase in the near future.