Marketing is a process that involves a range of activities carried out by the company to promote the sales of the company’s products or services. The process begins with identifying customer needs, satisfying those needs profitably by creating, communicating, and delivering offers in exchange for a price that is evaluated by customers (Surbhi, 2019).

It’s a way to get the target audience interested in the company’s offerings. All activities that try to draw customers’ attention and retain the company’s offerings are covered under the marketing terms, such as market research and analysis, product development, promotion, distribution methods, sales and after-sales service (Ibidem).

Marketing refers to what you transmit about your offer, how you communicate the value of your offer to your target audience, and why customers should choose it from all the options available on the market. It is a promotion of the offer through advertisements using various platforms, such as newspapers, TVs, pamphlets, social media, such as Facebook page, Instagram account, Twitter account, etc. (Surbhi, 2019).

Sales are nothing more than the primary purpose of any business enterprise, in the sense that all the activities of a company are aimed at increasing sales. Basically, it includes activities that result in the sale of “what the company offers to its customers” in a certain period of time, by convincing customers that buying the company’s product will be beneficial for them. To this end, the salesperson must have exceptional communication and persuasion skills in order to effectively transmit to the customer the benefits of the product or service, while answering their questions (Ibidem).

Each company has a specific department for the sale of its products and services, which are often divided into different teams, based on:

• Geographical location, where the teams offer the product and service to,
• Products and services, that teams need to sell,
• The target customer, to whom the products and services are to be offered.

Each team has its own sales volume goal, for the month, quarter and year it needs to reach. To increase sales, special offers such as coupons, free gifts, etc. and discounts are used as a strategy to attract customers’ attention and encourage them to buy the product or service (Surbhi, 2019).

Goals

The marketing objective of a business isto promote their product, company or brand through clear communication. The main goal is to look at the biggerpicture and clearly explain how the product or service benefits the widest possible audience, generating potential customers.

A sales team sets goals based on quotas and volume. They tend to be based on a short-term period of time, usually based on the quarter or financial month. Goals and objectives are determined by how much the business needs to sell in order to generate enough profit to continue to be operational (Casarella, 2021).