Course Content
1. The elements of communication
2. Internal communication plan
3. Metrics
4. Conclusions
Communication 4.0 represents a challenge due to the enormous speed of digital transformation. We have reviewed external communication processes with an emphasis on the digital tools needed to effectively communicate our ideas and reach our target audience, stressing the creation of Twitter, Facebook, LinkedIn, and Instagram. We have also seen the need for a digital marketing strategy that allows us to define our objectives and the subjacent principles that govern any marketing proposal. On the other hand, we have seen the creation of an internal communication plan, highlighting the most remarkable features and the need for open and fluid communication between employees. We closed our module with a brief approach to social media metrics to evaluate the effectiveness and efficiency of our communication strategies. In short, we focused on practical creation, promoting a step-by-step vision of development and implementation. We hope this module can contribute to achieving your goals and help you to lead your future communication strategy. Remember that adaptation is a fundamental competence of the creation process and, therefore, we want to encourage you to be updated on the trends of communication 4.0 and to make the most of your efforts.
Referencias
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Interaction Design. What are personas? Extracted from:
https://www.interaction-design.org/literature/topics/personas
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Sharma, V. Ways of Effective Internal Communication.
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Yeomans, L, and FitzPatrick, L (2017) Internal Communication. In: Exploring Public Relations. Pearson Education. ISBN 9781292112183, 1292112182
Enlaces externos:
https://www.lucidchart.com/pages/concept-map
How much of communication is nonverbal
Types of non-verbal communication
https://ctb.ku.edu/en/table-of contents/participation/promoting interest/communication-plan/main
https://datareportal.com/reports/digital-2020-global-digital-overview
https://www.oberlo.com/statistics/most-popular-social-media-platforms
https://smallbiztrends.com/2013/08/what-is-a-hashtag.html
http://en.wikipedia.org/wiki/Micro-blogging
How to increase engagement and get more followers on Twitter?
https://www.techsmith.com/blog/make-youtube-video/
https://www.facebook.com/business/help/473994396650734?id=939256796236247
How does social media influence consumer behaviour?
https://business.instagram.com/getting-started
The Best LinkedIn Marketing Strategy for 2021 | Step by Step
https://www.jobscan.co/linkedin-profile-writing-guide#Tips_and_Tricks
https://firstup.io/blog/internal-communication-examples/
https://www.youtube.com/watch?v=6drUzoeHZkg
https://www.youtube.com/watch?v=sXTKhY2uPtY
https://www.investopedia.com/terms/r/returnoninvestment.asp
https://keyhole.co/blog/9-essential-social-media-metrics-to-monitor/