Course Content
1. The elements of communication
2. Internal communication plan
3. Metrics
4. Conclusions
Communication 4.0 represents a challenge due to the enormous speed of digital transformation. We have reviewed external communication processes with an emphasis on the digital tools needed to effectively communicate our ideas and reach our target audience, stressing the creation of Twitter, Facebook, LinkedIn, and Instagram. We have also seen the need for a digital marketing strategy that allows us to define our objectives and the subjacent principles that govern any marketing proposal. On the other hand, we have seen the creation of an internal communication plan, highlighting the most remarkable features and the need for open and fluid communication between employees. We closed our module with a brief approach to social media metrics to evaluate the effectiveness and efficiency of our communication strategies. In short, we focused on practical creation, promoting a step-by-step vision of development and implementation. We hope this module can contribute to achieving your goals and help you to lead your future communication strategy. Remember that adaptation is a fundamental competence of the creation process and, therefore, we want to encourage you to be updated on the trends of communication 4.0 and to make the most of your efforts.
Herramientas de colaboración online: Gmail
Gmail: es un servicio de correo electrónico gratuito desarrollado por Google. Para acceder a Gmail, lo único que necesitas es conectar tu cuenta de Google. Una cuenta de Google es una cuenta que tiene termina en @gmail.com. Por ejemplo: bridgingthegapeuproject@gmail.com
Estadísticas Gmail (Petrov, 2021):
🡪 Gmail es la plataforma de correo electrónico más popular con más de 1.800 millones de usuarios en todo el mundo.
🡪 Gmail tiene una cuota del 53% del mercado de correo electrónico de Estados Unidos (2020).
🡪 Gmail está disponible en 72 idiomas.
🡪 El 61% de los jóvenes de 18 a 29 años utilizan Gmail.
🡪 El 92% de los startups de EE.UU. utilizan Gmail.
Mira este video para tener una idea más amplia de cómo funciona Gmail