Course Content
1. The elements of communication
2. Internal communication plan
3. Metrics
4. Conclusions
Communication 4.0 represents a challenge due to the enormous speed of digital transformation. We have reviewed external communication processes with an emphasis on the digital tools needed to effectively communicate our ideas and reach our target audience, stressing the creation of Twitter, Facebook, LinkedIn, and Instagram. We have also seen the need for a digital marketing strategy that allows us to define our objectives and the subjacent principles that govern any marketing proposal. On the other hand, we have seen the creation of an internal communication plan, highlighting the most remarkable features and the need for open and fluid communication between employees. We closed our module with a brief approach to social media metrics to evaluate the effectiveness and efficiency of our communication strategies. In short, we focused on practical creation, promoting a step-by-step vision of development and implementation. We hope this module can contribute to achieving your goals and help you to lead your future communication strategy. Remember that adaptation is a fundamental competence of the creation process and, therefore, we want to encourage you to be updated on the trends of communication 4.0 and to make the most of your efforts.
5.4 What equipment do you need to get started?
1. A computer, a laptop, a tablet, or a mobile phone:
Whichever one of these devices you have, you can start recording your first episodes right away. Of course, a computer or laptop will provide you with more features and functions than a tablet or a smartphone.
2. A microphone:
You can either invest in a quality microphone or use the built-in. You can even use your smartphone or headphone microphone (head lice often sounds good when not moving).
3. An episode podcast recording and editing programme:
You will need to learn how to use at least one programme or application to record and edit your episodes.
Fortunately, there are several software programmes, and most are easy to use. Get started with Audacity for free, or Adobe Audition if you want to invest in a professional tool.
4. Pop filters (optional):
These effects that come in front of the microphone to keep your voice clear.
Technically speaking, investing in a reliable microphone and editing programme will bring you maximum results, unlike the microphone of a mobile phone or laptop, where there will be a noticeable difference in quality and noise. Although it is not necessary to invest in a professional programme, premium programmes often provide more possibilities and save you a lot of time and effort when dealing with big episodes or guests.