Course Content
1. The elements of communication
2. Internal communication plan
3. Metrics
4. Conclusions
Communication 4.0 represents a challenge due to the enormous speed of digital transformation. We have reviewed external communication processes with an emphasis on the digital tools needed to effectively communicate our ideas and reach our target audience, stressing the creation of Twitter, Facebook, LinkedIn, and Instagram. We have also seen the need for a digital marketing strategy that allows us to define our objectives and the subjacent principles that govern any marketing proposal. On the other hand, we have seen the creation of an internal communication plan, highlighting the most remarkable features and the need for open and fluid communication between employees. We closed our module with a brief approach to social media metrics to evaluate the effectiveness and efficiency of our communication strategies. In short, we focused on practical creation, promoting a step-by-step vision of development and implementation. We hope this module can contribute to achieving your goals and help you to lead your future communication strategy. Remember that adaptation is a fundamental competence of the creation process and, therefore, we want to encourage you to be updated on the trends of communication 4.0 and to make the most of your efforts.
5.2 The importance of broadcasting online
Think about how much time you need to read a blog, post or watch a whole video on YouTube. Time is precious and everyone tries to distribute it during their day according to their interests and obligations. Following on from the fact that you do not need enough effort, why not make the life of your potential customers/audience easy by listening to valuable information from your show (=business), whenever and wherever anyone wants? It’s an action that shows that you think of the other not only as your customer but especially as a person, trying to maximise the efficiency, productivity, and effectiveness of their every minute. In five minutes, you read a text with 4000 words while in a podcast episode in the first 5 minutes you will have uttered more than 6000 words. It is a solution where everyone benefits. And that brings us to the third reason you should start a podcast and it is none other than cultivating better relationships with customers, current and potential ones, and employees in your business. When someone listens to your podcast on a regular basis, they start to feel familiar. Your voice is what will create an emotional bond between you and your listener. In combination with the excellent information that you will provide for free because there is another value hidden for your audience, which is trust. So, you can easily understand that when someone trusts you, then they will buy more easily! Not right away, but they certainly will.
When you reach the top point of trust, more people will come to listen to your podcast. The more people you attract and keep engaged, the more you will slowly begin to regard them as the authority of the space in which you operate. At the same time, you develop your own personal brand. You show once again the human side of your business, in one of the most reliable ways, through your own voice. Finally, your business content marketing strategy can be greatly enhanced, as with a podcast episode you can create smaller pieces of content for the various social networking platforms. You can convert the episode you just recorded into text, and you automatically have a blog post ready!