Course Content
1. The elements of communication
2. Internal communication plan
3. Metrics
4. Conclusions
Communication 4.0 represents a challenge due to the enormous speed of digital transformation. We have reviewed external communication processes with an emphasis on the digital tools needed to effectively communicate our ideas and reach our target audience, stressing the creation of Twitter, Facebook, LinkedIn, and Instagram. We have also seen the need for a digital marketing strategy that allows us to define our objectives and the subjacent principles that govern any marketing proposal. On the other hand, we have seen the creation of an internal communication plan, highlighting the most remarkable features and the need for open and fluid communication between employees. We closed our module with a brief approach to social media metrics to evaluate the effectiveness and efficiency of our communication strategies. In short, we focused on practical creation, promoting a step-by-step vision of development and implementation. We hope this module can contribute to achieving your goals and help you to lead your future communication strategy. Remember that adaptation is a fundamental competence of the creation process and, therefore, we want to encourage you to be updated on the trends of communication 4.0 and to make the most of your efforts.
5.1 What is a podcast?
What is a podcast?
Think of podcast episodes as audio articles. Anyone can start their own podcast channel by easily chatting about anyone they wish. Through your episodes you can inspire or help people, share your stories, tips and opinions on topics that interest you, promote products and services and more. The term “podcast” was first mentioned in 2004 in an article by Ben Hammersley in the Guardian. It is known that the term “podcast” is a derivative of Apple’s iPod (i: internet, pod: stump, pea shell) and broadcast. It is also reported that to avoid legal issues due to copyright, podcast is often referred to as “Personal On Demand Broadcast”.
To this day, the “father” of podcasts is considered to be Adam Curry (also known as “podfather”), who also created the popular iPodder programme. Curry is said to have been the first producer of episode podcasts, but in reality, he just helped develop podcasting and is not the first podcaster to exist. However, podcasting is not easy for those who want to watch it professionally. As with blogging and vlogging, with podcasting you need to develop your own personal voice that will make you different from other podcasters in the field.
After all, your voice is the one that will attract new listeners and entertain the existing ones.