Course Content
1. The elements of communication
2. Internal communication plan
3. Metrics
4. Conclusions
Communication 4.0 represents a challenge due to the enormous speed of digital transformation. We have reviewed external communication processes with an emphasis on the digital tools needed to effectively communicate our ideas and reach our target audience, stressing the creation of Twitter, Facebook, LinkedIn, and Instagram. We have also seen the need for a digital marketing strategy that allows us to define our objectives and the subjacent principles that govern any marketing proposal. On the other hand, we have seen the creation of an internal communication plan, highlighting the most remarkable features and the need for open and fluid communication between employees. We closed our module with a brief approach to social media metrics to evaluate the effectiveness and efficiency of our communication strategies. In short, we focused on practical creation, promoting a step-by-step vision of development and implementation. We hope this module can contribute to achieving your goals and help you to lead your future communication strategy. Remember that adaptation is a fundamental competence of the creation process and, therefore, we want to encourage you to be updated on the trends of communication 4.0 and to make the most of your efforts.
4.3 Creating animated videos for your business
How can it be done?
Creating a video animation for your business can sound a challenging task, especially if you haven’t done it before. But you can do it without much hassle and can bring exceptional results for your business, following the steps below.
Step 1: Choose the right tool
All that you need to do is figure out the right animation tool or service for business animation and convey your message aptly to the audience. We recommend Canva or Powtoon.
Canva: With Canva, you can make high-quality videos without being a professional video editor. Canva allows you to create videos just like you would create a power point presentation, using their extensive library of ready-made templates, or starting from scratch. Upload your own media, or use Canva’s library of stock images, videos, elements and music to create a professional-looking video.
Powtoon: PowToon can create engaging explainer animated videos for business, which can captivate the audience. These videos are useful for creating attention grabbing learning material, and captivating office presentations.
Step 2: Choose your topic
Before starting the design process, make sure that you have clarity on the purpose of your video. Why you’re making this animated video? What it needs to achieve? Who is your target audience? What is the core message of your video?
Any animated video you create will have one or more core messages that you want to communicate to your audience. The challenge lies in converting that core message into a simple and short story that will engage the viewers.
Step 3: Write your script
A well-performing video should have a well-thought script. It is the foundation of a successive video. To keep the viewer’s attention for a long time is a challenging task, that is why we should do our best to shape a clear message and transfer it creatively.
Step 4: Choose the right style
Your video should be unique to your business and accurately reflect your brand. The style of your frames should accurately represent the aesthetic that you want to promote through your brand. Your style frames may include factors like colour palette options, character variations, text fonts and in general your visual identity.
Step 5: Do the voiceover
Deciding who’s going to tell the storey is a crucial aspect of the animation production process – it’s what helps viewers connect on a more intimate level with your piece. Whether your video has a laid-back approach or deals with a more technical or educational subject, it’s imperative to find a voice, male or female, that matches the brand’s personality and reflects the intended audience.
This not an obligatory step and you can skip it if it doesn’t serve the purpose of your video.
Step 6: Put everything together
This is the stage when the video comes alive. The animation stage is where you add movement to your storey and make it more powerful. Finally, your 2D animation video starts taking shape. You add life to the characters, objects, and backgrounds and give movement and dynamism to the illustrations and every graphic asset included.
Step 7: Add music and sound effects
Whether you think your video needs upbeat music, a soulful melody, or additional sound effects, this is the time to do that. Keep in mind that music sets the mood for the video, so if it suits perfectly, it can enhance the message you are conveying
Video
Check the relevant animation video: