Course Content
1. The elements of communication
2. Internal communication plan
3. Metrics
4. Conclusions
Communication 4.0 represents a challenge due to the enormous speed of digital transformation. We have reviewed external communication processes with an emphasis on the digital tools needed to effectively communicate our ideas and reach our target audience, stressing the creation of Twitter, Facebook, LinkedIn, and Instagram. We have also seen the need for a digital marketing strategy that allows us to define our objectives and the subjacent principles that govern any marketing proposal. On the other hand, we have seen the creation of an internal communication plan, highlighting the most remarkable features and the need for open and fluid communication between employees. We closed our module with a brief approach to social media metrics to evaluate the effectiveness and efficiency of our communication strategies. In short, we focused on practical creation, promoting a step-by-step vision of development and implementation. We hope this module can contribute to achieving your goals and help you to lead your future communication strategy. Remember that adaptation is a fundamental competence of the creation process and, therefore, we want to encourage you to be updated on the trends of communication 4.0 and to make the most of your efforts.
4.1 What is netiquette?
Netiquette:
The term netiquette derives from the words “network” and “etiquette”. It refers to the unspoken rules required for communicating and collaborating efficiently online. Just like traditional etiquette, netiquette includes rules of conduct for social interactions in order to maintain a pleasant, comfortable and efficient online environment without conflict among users (Encyclopedia Britannica, n.d.).
Why is it so important for your business?
Why is netiquette important for your business? If you think about it netiquette is as crucial as basic etiquette. If most of your work is done online, then it can be even more important than basic etiquette. You must remember that anything you send or post online makes up your digital footprint. Think about your digital footprint as a record of your online activity which includes all the data you have shared, the places you have been and all the traces you left behind (Protection, 2021). One badly-written post on your company’s social media, or a miscalculated email sent to an important stakeholder or client could destroy your company’s reputation (Brennan, 2021).
It is essential to become aware of how our online behaviour can impact us and others. Nonverbal communication accounts for 80% of how communication is interpreted. Since face expressions and body language are very limited or non-existent online, comments and statements that we make can easily be misinterpreted (Consador, 2019).