Course Content
1. The elements of communication
2. Internal communication plan
3. Metrics
4. Conclusions
Communication 4.0 represents a challenge due to the enormous speed of digital transformation. We have reviewed external communication processes with an emphasis on the digital tools needed to effectively communicate our ideas and reach our target audience, stressing the creation of Twitter, Facebook, LinkedIn, and Instagram. We have also seen the need for a digital marketing strategy that allows us to define our objectives and the subjacent principles that govern any marketing proposal. On the other hand, we have seen the creation of an internal communication plan, highlighting the most remarkable features and the need for open and fluid communication between employees. We closed our module with a brief approach to social media metrics to evaluate the effectiveness and efficiency of our communication strategies. In short, we focused on practical creation, promoting a step-by-step vision of development and implementation. We hope this module can contribute to achieving your goals and help you to lead your future communication strategy. Remember that adaptation is a fundamental competence of the creation process and, therefore, we want to encourage you to be updated on the trends of communication 4.0 and to make the most of your efforts.
4.1 What is an animated video?
Animated video is an engaging instrument that can help you tell your story more comprehensively. Here’s some statistics that will make you want to use more video in your marketing:
♦ Including video on a landing page can increase conversions by 80%.
♦ After watching a video, 64% of users are more likely to buy a product online. 1/3 of all online activity is spent watching video.
♦ 50% of executives look for further information after seeing a product/service in a video.
♦ YouTube users watch over 3 billion hours of video per month, according to YouTube.
What is an animated video?
Animated videos are videos created with original designs, drawings, illustrations or computer-generated effects that have been made to move in an eye-catching way using many artistic styles.