3.5 Creating a newsletter: how to create your account
How can it be done?
1. Set up your account
When you sign up for a Mailchimp account, you’ll enter your name and email address, and we’ll send you an activation email. When you receive the activation email, click the link to activate your account.
The next time you log in to our website, we’ll walk you through the rest of the setup steps. You’ll input profile details, such as your website and physical address, and connect your social media accounts. If you sell products online, you’ll have the option to connect your store to Mailchimp.
To learn more about account creation, read the article Create an Account.
2. Set up your audience
The foundation of great marketing is a clean, up-to-date record of your contacts, also known as your audience. When you create a Mailchimp account, we’ll use your setup details to automatically generate your audience for you. You can edit the default information for your audience if you need to, or immediately start adding contacts.
Mailchimp was designed so you should only need one audience. We have a number of helpful audience management tools so you can organise and separate contacts. If you decide to create another audience, keep in mind that data isn’t shared across audiences, and contacts who are in more than one audience will count separately toward your subscriber limit.
3. Create a campaign
Next, you’ll craft your first campaign. A campaign is a message that you share through email, ads, or other channels. In Mailchimp, most users start with a regular email campaign. To get started on a regular email campaign, follow these steps.
Create
Click the Create icon.
Click Email
Regular
Click Regular
Begin
Enter a campaign name and click Begin
For detailed instructions on how to continue, check out Create a Regular Email Campaign.
Designing a campaign in Mailchimp can be fun, but also complex, because we offer a lot of customisation options. Take some time to get used to the controls and always plan your campaigns before you start designing them. You’ll be an expert before you know it.
Don’t forget to send a test email to your personal email or share it with your colleagues before you will send it to your audience in order to check that everything works properly.
4. View your campaign reports
You’ve clicked Send, but it’s not over yet! A key component of successful marketing is tracking audience engagement, so you can provide more of what your contacts want and less of what they don’t.
The next time you login to Mailchimp after sending an email campaign, you’ll see how many contacts opened, clicked, or unsubscribed from your recent campaigns, right on your Dashboard. Click Reports for more detailed information, and to download, share, or print your campaign reports.
Mailchimp’s open- and click-tracking data tells you how many people looked at your campaign, which links they clicked, and other information, like their geolocation. Integrate your Google Analytics account with Mailchimp for more in- depth reporting.
