Course Content
1. The elements of communication
2. Internal communication plan
3. Metrics
4. Conclusions
Communication 4.0 represents a challenge due to the enormous speed of digital transformation. We have reviewed external communication processes with an emphasis on the digital tools needed to effectively communicate our ideas and reach our target audience, stressing the creation of Twitter, Facebook, LinkedIn, and Instagram. We have also seen the need for a digital marketing strategy that allows us to define our objectives and the subjacent principles that govern any marketing proposal. On the other hand, we have seen the creation of an internal communication plan, highlighting the most remarkable features and the need for open and fluid communication between employees. We closed our module with a brief approach to social media metrics to evaluate the effectiveness and efficiency of our communication strategies. In short, we focused on practical creation, promoting a step-by-step vision of development and implementation. We hope this module can contribute to achieving your goals and help you to lead your future communication strategy. Remember that adaptation is a fundamental competence of the creation process and, therefore, we want to encourage you to be updated on the trends of communication 4.0 and to make the most of your efforts.
3.4 Microsoft OneNote
Last key tool in the Microsoft Office suite: OneNote! This application is similar to a digital notebook. You can create notes or handwritten notes, draw your ideas, use highlighting or tags, and organise them into sections or separate notebooks.
This tool is very useful, especially in entrepreneurship: you constantly have ideas, remarks, advice, and OneNote allows you to write them down and centralise them in one place, on all your devices (computer, phone, tablet).
To learn the basics of OneNote, we suggest you watch this video. It will give you the keys to better understand how this tool works.
Activity: Brainstorm your ideas (10min)
For this last activity, we suggest that you get to grips with OneNote on your own, write down your ideas in the form of bullet points, classify them… You will see in Module 3 how to organise your tasks on different platforms (for example, Trello).