Course Content
1. The elements of communication
2. Internal communication plan
3. Metrics
4. Conclusions
Communication 4.0 represents a challenge due to the enormous speed of digital transformation. We have reviewed external communication processes with an emphasis on the digital tools needed to effectively communicate our ideas and reach our target audience, stressing the creation of Twitter, Facebook, LinkedIn, and Instagram. We have also seen the need for a digital marketing strategy that allows us to define our objectives and the subjacent principles that govern any marketing proposal. On the other hand, we have seen the creation of an internal communication plan, highlighting the most remarkable features and the need for open and fluid communication between employees. We closed our module with a brief approach to social media metrics to evaluate the effectiveness and efficiency of our communication strategies. In short, we focused on practical creation, promoting a step-by-step vision of development and implementation. We hope this module can contribute to achieving your goals and help you to lead your future communication strategy. Remember that adaptation is a fundamental competence of the creation process and, therefore, we want to encourage you to be updated on the trends of communication 4.0 and to make the most of your efforts.
3.4 How to create an event on Google Calendar
Activity: 30 min
Watch this video or use this resource and follow the steps to create your first event on Google Calendar. Here are the details of the event:
- Date: 23rd May
- Staff meeting about summer holidays
- 10:00-12:00 o’clock
- Online via zoom: Insert a link for the meeting in the description
Now add another event. Details:
- Date: 10th– 13th April
- Digital skills training sessions
- 9:30- 14:15
- Location: Emphasys Centre, Nicosia Cyprus
- Description: Digital skills training event to upgrade digital, entrepreneurial and creativity skills, in order to improve personal and professional skills and become active citizens.