Course Content
1. The elements of communication
2. Internal communication plan
3. Metrics
4. Conclusions
Communication 4.0 represents a challenge due to the enormous speed of digital transformation. We have reviewed external communication processes with an emphasis on the digital tools needed to effectively communicate our ideas and reach our target audience, stressing the creation of Twitter, Facebook, LinkedIn, and Instagram. We have also seen the need for a digital marketing strategy that allows us to define our objectives and the subjacent principles that govern any marketing proposal. On the other hand, we have seen the creation of an internal communication plan, highlighting the most remarkable features and the need for open and fluid communication between employees. We closed our module with a brief approach to social media metrics to evaluate the effectiveness and efficiency of our communication strategies. In short, we focused on practical creation, promoting a step-by-step vision of development and implementation. We hope this module can contribute to achieving your goals and help you to lead your future communication strategy. Remember that adaptation is a fundamental competence of the creation process and, therefore, we want to encourage you to be updated on the trends of communication 4.0 and to make the most of your efforts.
3.3 Microsoft Powerpoint
PowerPoint is one of the essential tools of the entrepreneur! In particular, it will allow you to pitch your project and bring it to life in a few slides. You will also be able to present your product or service to potential customers or investors and provide clear material to your audience. A good presentation is the key!
To learn the basics of PowerPoint, we suggest you watch this video. It will give you the keys to better understand how this tool works. There are other online tools, such as Canva, which allow you to create many visuals, including presentations. This tool is developed in another module, so don’t hesitate to consult it if you want more information!
Some tips for a successful and effective presentation! Follow the 10/20/30 PowerPoint rule: the presentation should have 10 slides, last no more than 20 minutes, and contain no font smaller than 30 points. With this, you will become a PowerPoint pro!
Activity: Create your own PowerPoint presentation (20min)
The activity associated with this part is simple: create the PowerPoint presentation of your project! Thanks to the video course, and our advice, you have all the keys to producing a quality presentation. Use colour, images, impactful sentences to promote your ideas!