Course Content
1. The elements of communication
2. Internal communication plan
3. Metrics
4. Conclusions
Communication 4.0 represents a challenge due to the enormous speed of digital transformation. We have reviewed external communication processes with an emphasis on the digital tools needed to effectively communicate our ideas and reach our target audience, stressing the creation of Twitter, Facebook, LinkedIn, and Instagram. We have also seen the need for a digital marketing strategy that allows us to define our objectives and the subjacent principles that govern any marketing proposal. On the other hand, we have seen the creation of an internal communication plan, highlighting the most remarkable features and the need for open and fluid communication between employees. We closed our module with a brief approach to social media metrics to evaluate the effectiveness and efficiency of our communication strategies. In short, we focused on practical creation, promoting a step-by-step vision of development and implementation. We hope this module can contribute to achieving your goals and help you to lead your future communication strategy. Remember that adaptation is a fundamental competence of the creation process and, therefore, we want to encourage you to be updated on the trends of communication 4.0 and to make the most of your efforts.
3.3 Why to use a newsletter?
♦ Information & Knowledge
A newsletter can expand the horizons and give your audience a broader picture of who you are.
♦ Advertising And Marketing
Email newsletters can be one of the greatest sources to advertise and promote a new product or service within your brand.
♦ Building Expertise
Send updated articles that have important information, and cover the latest issues and trends in your market and industry research.
♦ Building Relationships
Sending newsletters at regular intervals is mandatory- either weekly, monthly or quarterly.
♦ Widening Your Scope
A newsletter can help you enhance your target audiences.