Course Content
1. The elements of communication
2. Internal communication plan
3. Metrics
4. Conclusions
Communication 4.0 represents a challenge due to the enormous speed of digital transformation. We have reviewed external communication processes with an emphasis on the digital tools needed to effectively communicate our ideas and reach our target audience, stressing the creation of Twitter, Facebook, LinkedIn, and Instagram. We have also seen the need for a digital marketing strategy that allows us to define our objectives and the subjacent principles that govern any marketing proposal. On the other hand, we have seen the creation of an internal communication plan, highlighting the most remarkable features and the need for open and fluid communication between employees. We closed our module with a brief approach to social media metrics to evaluate the effectiveness and efficiency of our communication strategies. In short, we focused on practical creation, promoting a step-by-step vision of development and implementation. We hope this module can contribute to achieving your goals and help you to lead your future communication strategy. Remember that adaptation is a fundamental competence of the creation process and, therefore, we want to encourage you to be updated on the trends of communication 4.0 and to make the most of your efforts.
3.2 The importance of e-mail marketing
As a part on Digital Marketing, newsletter is one of the most important channels of communication with clients, customers, and business partners.
When you make a habit of sending subscribers personalised updates that add genuine value to their lives, your business begins to reap some invaluable rewards. You build more and more trust in your brand, you bolster your reputation as a thought-leader in your field, and you improve your odds of being top-of-mind whenever your audience considers buying something in your business category.
A newsletter is a cost-effective means for building relationships and maintaining regular contact, with one of the highest ROIs. (Return on Investment)
The clients are developing the infrastructure for experiences at every stage of the buyer’s journey: awareness, consideration, and decision.
You can create personalised and custom experiences, increasing engagement and deepening brand awareness with leads, new customers, and returning customers.
These stats give a sense of just how popular and effective email marketing and newsletters have become:
For every dollar you spend on email marketing, you’ll get a $36 return on average – more than any other channel. (Litmus)
31% of B2B marketers say that sending email newsletters is the best way to nurture leads. (Content Marketing Institute)
49% of consumers are happy to receive promotional emails from the brands they love on a weekly basis. (Statista)
Harness the power of automation to supercharge your email marketing strategy (work smarter, not harder).