Course Content
1. The elements of communication
2. Internal communication plan
3. Metrics
4. Conclusions
Communication 4.0 represents a challenge due to the enormous speed of digital transformation. We have reviewed external communication processes with an emphasis on the digital tools needed to effectively communicate our ideas and reach our target audience, stressing the creation of Twitter, Facebook, LinkedIn, and Instagram. We have also seen the need for a digital marketing strategy that allows us to define our objectives and the subjacent principles that govern any marketing proposal. On the other hand, we have seen the creation of an internal communication plan, highlighting the most remarkable features and the need for open and fluid communication between employees. We closed our module with a brief approach to social media metrics to evaluate the effectiveness and efficiency of our communication strategies. In short, we focused on practical creation, promoting a step-by-step vision of development and implementation. We hope this module can contribute to achieving your goals and help you to lead your future communication strategy. Remember that adaptation is a fundamental competence of the creation process and, therefore, we want to encourage you to be updated on the trends of communication 4.0 and to make the most of your efforts.
3.1 Microsoft Word
Let’s start with Word! This tool has different functions, but it is particularly used in word processing tasks: creating and formatting a document. Showing off your work through an elegant and clear layout, well-chosen colours, highlighting certain points, will allow you to provide quality content that will enhance your business.
When you are an entrepreneur, this software will be very useful for various administrative tasks: writing official documents, work contracts, guidelines, annual reports, toolkit or official letters.
To learn the basics of Word, we suggest you watch this video. It will give you the keys to better understand how this tool works.
Beginner’s Guide to Microsoft Word (18:30 min)
Now that the basics have been covered, it’s time to practice what you’ve learned in the video!
Training is the key! And this advice applies to all these modules. The more you practise, the more comfortable you will be with the software, the more creative you will be in your documents.
Don’t forget to save your work by clicking on “Save” in the “File” menu or by holding down the CTRL key and the S key on your keyboard!
Activity: Discovering Microsoft Word (10 min)
The goal of this activity is to lay out a text according to specific guidelines. The aim here is to master the various basic tools (changing the font, changing the colour, etc…). If you have any problems, don’t hesitate to review parts of the video.
Locate Microsoft Word on your computer and open a new document.
Type the following text:
“My New Year’s resolution last year was to write down three moments of joy before I went to bed each night. This very simple thing has changed my life. Because I realize I used to go to bed every night thinking about what I did wrong and what I was going to do wrong the next day. Now I go to sleep thinking of what went right. And when those moments of joy happen throughout the day, I notice them more because I know they’ll make the notebook. Try it…”
Sheryl Sandberg, COO of Facebook, Commencement Speech at Virginia Tech (2017)
Did you know that there is a quicker way to rewrite text without completely rewriting it? Select the text, right-click and select “copy”. Then, place your cursor where you want to insert the text, right-click and select “paste”. There are also keyboard shortcuts: “CTRL+C” for “copy”, “CTRL+V” for “paste”.
Italicise the text and justify it.
Underline the title of the text.
Bold the author’s name.
Increase the font size to 14.
Change the font style to one of your choices.
Adjust the line spacing to 2.0.
Use “Save as” to save your document on your computer desktop. Name the document “Commencement Speech at Virginia Tech by Sheryl Sandberg”.
Insert a picture onto your document (find an image from the internet, and save it on your computer desktop).
Add a numbered list with your top three favourite business women.
Add a table of 2 columns and two rows. The first column will be entitled “Opportunities” and the second column will be entitled “Challenges”. You will note the opportunities and challenges of starting a business.
Save your work.
Export the document in pdf format.
Activity: Do you recognise these tools? (5 min)
In this new activity, you will have to recognise and explain the functions of the following commands, which you can find in Word. If you have any problems, don’t hesitate to review parts of the video.