Course Content
1. The elements of communication
2. Internal communication plan
3. Metrics
4. Conclusions
Communication 4.0 represents a challenge due to the enormous speed of digital transformation. We have reviewed external communication processes with an emphasis on the digital tools needed to effectively communicate our ideas and reach our target audience, stressing the creation of Twitter, Facebook, LinkedIn, and Instagram. We have also seen the need for a digital marketing strategy that allows us to define our objectives and the subjacent principles that govern any marketing proposal. On the other hand, we have seen the creation of an internal communication plan, highlighting the most remarkable features and the need for open and fluid communication between employees. We closed our module with a brief approach to social media metrics to evaluate the effectiveness and efficiency of our communication strategies. In short, we focused on practical creation, promoting a step-by-step vision of development and implementation. We hope this module can contribute to achieving your goals and help you to lead your future communication strategy. Remember that adaptation is a fundamental competence of the creation process and, therefore, we want to encourage you to be updated on the trends of communication 4.0 and to make the most of your efforts.
2.3 Gmail: Useful terms
Let’s have a look at the most basic and most used terms related to Gmail:
Username: Think about username as the unique identification of your account on a particular server. It is impossible for two accounts to have the same username.
Domain name: Domain is the part of an email address that comes after the @ symbol. For example, @gmail.com, @yahoo.com, @outlook.com, @hotmail.com etc.
Attachment: Any type of file sent along with an email message. Attachments can include anything from photos and documents to zipped files, folders, mp3s, and more.
Spam: Spam email is an unwanted email and it can include malicious links. Often, spam e-mail is sent for commercial purposes such as advertisements, newsletters etc.
To: here is where you insert the primary recipient. Put the email address here if the message is for this recipient’s action and attention only. This line is visible to all other recipients (Cc, and Bcc) by default.
CC: is short for Carbon Copy. Here you should insert additional recipients in additions to those inserted in the “To” field. The primary recipient/s will be able to see the recipients added in CC.
BCC: is short for Blind Carbon Copy. The recipients added here will not be visible to the recipients in fields “To” and “CC”. Keep in mind that you should be careful with the use of blind copies as sending multiple copies of the same message can lead to the message being received in the Spam folder.
Subject: Think about this section as a title/small description for your email. Try to write concise and informative subjects for your emails that will motivate the receivers to open it.