Course Content
1. The elements of communication
2. Internal communication plan
3. Metrics
4. Conclusions
Communication 4.0 represents a challenge due to the enormous speed of digital transformation. We have reviewed external communication processes with an emphasis on the digital tools needed to effectively communicate our ideas and reach our target audience, stressing the creation of Twitter, Facebook, LinkedIn, and Instagram. We have also seen the need for a digital marketing strategy that allows us to define our objectives and the subjacent principles that govern any marketing proposal. On the other hand, we have seen the creation of an internal communication plan, highlighting the most remarkable features and the need for open and fluid communication between employees. We closed our module with a brief approach to social media metrics to evaluate the effectiveness and efficiency of our communication strategies. In short, we focused on practical creation, promoting a step-by-step vision of development and implementation. We hope this module can contribute to achieving your goals and help you to lead your future communication strategy. Remember that adaptation is a fundamental competence of the creation process and, therefore, we want to encourage you to be updated on the trends of communication 4.0 and to make the most of your efforts.
2.2 Reasons to choose Gmail for your Business
Its Affordable:
To begin with, standard Gmail is completely free. If you wish to add extra business features, such as more cloud storage, via Google Suite you can do so with only 5 euros per month.
Its Reliable:
As long as you have an internet connection you can be sure you will have access to your Gmail account. As is it part of the Google family it offers 99.978% availability and almost no scheduled downtime. In other words, it is extremely rare for Google to breakdown or have any accessibility issues.
Storage & Security:
Standard Gmail offers up to 7GB per user, so exceeding your storage limit should not be a problem. If that is not enough for you then Gmail for business has you covered as it offers 25BG of storage space per user. In addition, all your data will be backed up on Google’s servers. This means that you will access your data over a secured encrypted connection therefore nobody will be able to access them.
Personalized domain:
Gmail enables you to personalize your domain name. For example, if your company’s name is Emphasys, then you can create a Gmail address that looks like this: information@bridgingthegap.com. This looks more professional and will make a better impression to your clients. Another plus is that Gmail allows you to keep your domain name if you decide to leave and move to a different email provider. In addition, Gmail allows you to create a signature for your emails. This saves up time while writing up emails. Find out how to create your Gmail signature here.
Instant Chat and Video Conferencing
If you choose to use Gmail for business, then you can also enjoy the benefits of the instant messaging chat and the video conferencing feature to instantly get in touch with colleagues or clients.
Easy search and organization
Gmail provides users with a search engine that quickly scans through all your emails and finds the information that you are looking for. Additionally, it allows you to add other email accounts that you may have (e.g. Hotmail), so you can manage all your emails from one account. Filtering and labeling email conversations is also possible.
Additional resources:
- 18 Reasons Every Company Should Use Gmail: https://theundercoverrecruiter.com/18-reasons-use-gmail/
- The advantages of using google mail for your business email: http://junctureit.com.au/the-advantages-of-using-google-mail-for-your-business-email/