Course Content
1. The elements of communication
2. Internal communication plan
3. Metrics
4. Conclusions
Communication 4.0 represents a challenge due to the enormous speed of digital transformation. We have reviewed external communication processes with an emphasis on the digital tools needed to effectively communicate our ideas and reach our target audience, stressing the creation of Twitter, Facebook, LinkedIn, and Instagram. We have also seen the need for a digital marketing strategy that allows us to define our objectives and the subjacent principles that govern any marketing proposal. On the other hand, we have seen the creation of an internal communication plan, highlighting the most remarkable features and the need for open and fluid communication between employees. We closed our module with a brief approach to social media metrics to evaluate the effectiveness and efficiency of our communication strategies. In short, we focused on practical creation, promoting a step-by-step vision of development and implementation. We hope this module can contribute to achieving your goals and help you to lead your future communication strategy. Remember that adaptation is a fundamental competence of the creation process and, therefore, we want to encourage you to be updated on the trends of communication 4.0 and to make the most of your efforts.
2.2 The importance of graphic design
While is said that “A picture is worth a thousand words”, the same thing is valid about the importance of graphic design. A powerful first impression is a must if you want to leave an impact on your target audience. Impressive graphic design is a true demonstration of your business principles and helps in initiating a powerful first impression in the minds of your prospects and returning customers.
A well-planned graphic design strategy is important for a business to establish its image and remain visually consistent throughout the marketing efforts. Using the art of graphic design will help in improving the visual identity and brand recognition of a company.
Whether you’re a solopreneur or multimillion-dollar company you have a brand storey that you would like to share with the world. Graphic design communicates your brand story with your target audience in the form of images, reports, charts, illustrations, etc. and attracts their attention to your brand’s offerings.
Again, we recommend you are creative and bold with your graphic design. Stock library pictures can be changed using tools such as PhotoShop to create your own distinct style. Don’t be afraid to step away from what your competitors are doing, in fact, embrace the difference in your design. It will make you stand out in a crowded marketplace.
Consistency in your brand’s appearance, online and on the street, will build trust and credibility. And your brand can evolve and be added to. Refreshing your website is something you can do on a regular basis and you can reduce your reliance on printed materials which is much more cost-effective.
Put your website at the heart of your business and pour your design and content into this hub. Build your other marketing elements with a consistent relationship to your website and build up your other marketing collateral so all the elements of your brand join up.
Good graphic design will help a business to gain high visibility which in turn can lead to an increase in the desirable results (sales, impact, awareness, etc.). Attractive visuals, effective communication of ideas, higher visibility, and enhanced credibility push traffic to your brand. Increased traffic leads to more opportunities.