Course Content
1. The elements of communication
2. Internal communication plan
3. Metrics
4. Conclusions
Communication 4.0 represents a challenge due to the enormous speed of digital transformation. We have reviewed external communication processes with an emphasis on the digital tools needed to effectively communicate our ideas and reach our target audience, stressing the creation of Twitter, Facebook, LinkedIn, and Instagram. We have also seen the need for a digital marketing strategy that allows us to define our objectives and the subjacent principles that govern any marketing proposal. On the other hand, we have seen the creation of an internal communication plan, highlighting the most remarkable features and the need for open and fluid communication between employees. We closed our module with a brief approach to social media metrics to evaluate the effectiveness and efficiency of our communication strategies. In short, we focused on practical creation, promoting a step-by-step vision of development and implementation. We hope this module can contribute to achieving your goals and help you to lead your future communication strategy. Remember that adaptation is a fundamental competence of the creation process and, therefore, we want to encourage you to be updated on the trends of communication 4.0 and to make the most of your efforts.
2.2 Updates
Keeping your computer or software up to date will ensure that it works properly and that you stay as safe as possible when using your computer (especially when accessing the Internet).
When using Windows, it usually puts a lot of emphasis on updates and regularly reminds you to install them when it does not do so automatically.
If you want to check for an update yourself, you can do so by accessing the magnifying glass/search bar in the taskbar at the bottom of the desktop screen. It is usually located right next to the Windows logo. This will open the search bar where you can type in and search for all your programs on your computer. You can also directly access the updates menu through the Windows settings like you did in the previous activity.
When using Apple, make sure to keep updated your macOS system as well. Each update brings new features, fixes any problems, and allows you to get the most out of your computer and all associated applications.
Normally, your Mac informs you via a pop-up notification when a new update is available. However, you can check for an update yourself at any time.
It is important to note that your computer’s operating system should always be updated, otherwise you may encounter errors when trying to install or run certain programs.
Activity: Updates verification (5 min)
To verify if your computer needs to be updated on Windows, you can:
- 1. Go to Windows settings, by clicking on the windows logo at the bottom left and then by clicking on the gear icon. →
- 2. Click on “Update & Security”
3. What opens is the settings windows for all updates to your computer. It will tell you if your PC needs an update has been installed successfully or unsuccessfully and when.
4. Check for updates here and install them if they are available
To verify if your computer needs to be updated on macOs, you can:
1. From the Apple menu in the upper left corner of your screen, choose “System Preferences”.
2. In the “System Preferences” window, click on “Software Update”.
3. If an update is available, it will appear, and you will simply have to click on “Update Now” (for latest updates for the currently installed version) or “Upgrade Now” (for a major new version with a new name, such as macOS Monterey).
When your computer is updating, make sure that it is well connected (for a laptop) to avoid this one being interrupted because of a stop of the computer. Indeed, an update that could not be downloaded until the end can create problems with the use of the computer thereafter or even prevent its operation completely. You should not force a computer to restart but use the Shutdown/Restart function provided for this purpose.