Course Content
1. The elements of communication
2. Internal communication plan
3. Metrics
4. Conclusions
Communication 4.0 represents a challenge due to the enormous speed of digital transformation. We have reviewed external communication processes with an emphasis on the digital tools needed to effectively communicate our ideas and reach our target audience, stressing the creation of Twitter, Facebook, LinkedIn, and Instagram. We have also seen the need for a digital marketing strategy that allows us to define our objectives and the subjacent principles that govern any marketing proposal. On the other hand, we have seen the creation of an internal communication plan, highlighting the most remarkable features and the need for open and fluid communication between employees. We closed our module with a brief approach to social media metrics to evaluate the effectiveness and efficiency of our communication strategies. In short, we focused on practical creation, promoting a step-by-step vision of development and implementation. We hope this module can contribute to achieving your goals and help you to lead your future communication strategy. Remember that adaptation is a fundamental competence of the creation process and, therefore, we want to encourage you to be updated on the trends of communication 4.0 and to make the most of your efforts.
2.1 What is graphic design?
Graphic design plays a vital role in the modern marketing environment and creates a competitive edge for companies and organisations. You only have to think about brands that have conquered their graphic design such as Apple, Tesla, and Coca- Cola, to know the power of design.
Not all of us are Apple or Tesla. So what? We can learn from them. We can learn how to join up all the elements of our brand from the best design we can afford.
From branding to graphic design can be used by any business organisation to communicate concepts and ideas visually. In a changing world where business is done online, and on the street, great design can set even a small business apart from a major brand. You only have to look at Instagram to see the creativity pouring out of small artisan businesses setting out their stall of products and services to create their following.
Every company today needs the services of a graphic designer not only to create impressive marketing materials like brochures, posters, websites, and social media designs but also to effectively communicate the message to the target audience. So, even if you’re not Apple (and let’s face it who is?) let’s brush up on the role graphic design plays in digital marketing.
Graphic design is more than just aesthetics — it’s a form of communication between your business and your audience. Businesses use graphics in every stage of the marketing funnel to inform, engage, and eventually persuade prospective customers to make a purchase or take the desired action.
A flyer design can inform local audiences about an upcoming workshop. An attractive email series can upsell new services to current customers. A well-crafted sales page can effectively announce your new product release.
What is Graphic Design
Graphic design is the creation of visual compositions to solve problems and communicate ideas through typography, imagery, colour, and form/shapes. There’s no one way to do that, and that’s why there are several types of graphic design, each with its own area of specialisation. Though they often overlap, each type of graphic design requires specific sets of skills and design techniques. Many designers specialise in a single type; others focus on a set of related, similar types. But because the industry is constantly changing, designers must be adaptable and lifelong learners so they can change or add specialisations throughout their careers. Let’s find out the 8 fundamental types of graphic design!