Course Content
1. The elements of communication
2. Internal communication plan
3. Metrics
4. Conclusions
Communication 4.0 represents a challenge due to the enormous speed of digital transformation. We have reviewed external communication processes with an emphasis on the digital tools needed to effectively communicate our ideas and reach our target audience, stressing the creation of Twitter, Facebook, LinkedIn, and Instagram. We have also seen the need for a digital marketing strategy that allows us to define our objectives and the subjacent principles that govern any marketing proposal. On the other hand, we have seen the creation of an internal communication plan, highlighting the most remarkable features and the need for open and fluid communication between employees. We closed our module with a brief approach to social media metrics to evaluate the effectiveness and efficiency of our communication strategies. In short, we focused on practical creation, promoting a step-by-step vision of development and implementation. We hope this module can contribute to achieving your goals and help you to lead your future communication strategy. Remember that adaptation is a fundamental competence of the creation process and, therefore, we want to encourage you to be updated on the trends of communication 4.0 and to make the most of your efforts.
2.1 Storage Management
Storage management is another essential part of basic computer use, as we need to know exactly how much space on our storage/Hard disk we have left to, for example, download new applications or software, write documents and save them, update our software… For a computer, it is used to store data, information and instructions.
- Internal storage
We can compare the internal storage as a book or a notebook where everything that is written in it stays there and is ready for you to read or write on it. Unlike RAM, which was introduced above, the information will still be existing when the computer is turned off and accessible when turned back on. In a computer, the operating system itself for example is stored on the internal storage device.
There are two types of storage disks that allow you to store information inside your computer.
HDD or Hard drive is the most common storage device used in computers for decades which offers the largest amount of storage for an affordable price and SSD (Solid-State Drive) which is faster, more durable, much more energy-efficient, quieter but also more expensive!
(Optional lecture) If you want to know more about HDDs and SSDs, you can read this article which talks in detail about the different types of hard drives and their use, pros and cons.
- External storage
As an entrepreneur, you may need to use external storage devices. Indeed, by connecting it to your computer, it allows to increase its storage capacity but also to be used on several devices because it is portable. you can indeed disconnect it from your computer and move it around, everything that has been stored inside. They are easy to use and can also be very useful as backup storage for your important data if your computer crashes.
Using an external hard drive is simple: you plug them on your computer (most of the time on the USB port), they appear on your computer, and you can simply click and drag your files onto them to copy the files onto the hard drive. By files, we mean various forms of media (photos, videos, documents…) and software.
External Hard Disk
USB flash drive
- Cloud storage
Cloud storage is a model that stores data on the Internet through a cloud computing provider who manages and operates data storage as a service. This gives you agility, global scale and durability, with “anytime, anywhere” data access which can be very useful as an entrepreneur if you do not want to if you don’t want to take your external hard drive with you everywhere.
3 2 1 Basics of Cloud Storage (6 min)
Activity: Check on your storage space status (5 min)
To check the internal storage space on your system on Windows:
- Go to Windows settings, by clicking on the windows logo at the bottom left and then by clicking on the gear icon. →
- In the Windows settings interface click on “System” and then “Storage” on the left-side panel.
Source: https://www.isunshare.com/windows-10/how-to-check-what-is-taking-space-on-hard-drive-windows-10.html
To check the internal storage space on your system on macOs:
- From the Apple menu in the upper left corner of your screen, choose “About This Mac”.
- Then click on “Storage” to see the amount of storage space available.