Course Content
1. The elements of communication
2. Internal communication plan
3. Metrics
4. Conclusions
Communication 4.0 represents a challenge due to the enormous speed of digital transformation. We have reviewed external communication processes with an emphasis on the digital tools needed to effectively communicate our ideas and reach our target audience, stressing the creation of Twitter, Facebook, LinkedIn, and Instagram. We have also seen the need for a digital marketing strategy that allows us to define our objectives and the subjacent principles that govern any marketing proposal. On the other hand, we have seen the creation of an internal communication plan, highlighting the most remarkable features and the need for open and fluid communication between employees. We closed our module with a brief approach to social media metrics to evaluate the effectiveness and efficiency of our communication strategies. In short, we focused on practical creation, promoting a step-by-step vision of development and implementation. We hope this module can contribute to achieving your goals and help you to lead your future communication strategy. Remember that adaptation is a fundamental competence of the creation process and, therefore, we want to encourage you to be updated on the trends of communication 4.0 and to make the most of your efforts.
1.5 Different types of Online collaboration tools/software
There are many tools that entrepreneurs can choose from to assist them with collaboration. Many might think that such tools are more or less the same, however, there are different categories of collaboration tools that accommodate different needs and offer different user experiences.
Whiteboards:
With collaborative whiteboards users can take turns and communicate via text, graphics and drawings. Interactive whiteboards also feature digital erasers. Whiteboards are a great tool for capturing ideas, co-creating, mind mapping and brainstorming.
Suggested Tools: Miro & Padlet
Free training sessions on how to use Miro: https://academy.miro.com/
File sharing tools:
File sharing tools enable you to exchange different types of files- such as text documents, PDFs, photos, videos etc. All the documents are saved into one shared storage space in order to avoid filling up your email with heavy files.
Suggested tool: Google Drive
How to Use Google Drive – Beginner’s Guide
Online calendar tools:
Online calendars enable users to organize meetings/appointments, schedule and edit events and sync the changes across devises without having to invite and inform other people separately. Some calendars even let you enhance your events with attachments, links and automated reminders.
Suggested tool: Google Calendar
Check out p. 28-34 for more information and guidance about Google Calendar.
Instant messaging tools:
Instant messaging tools allow you to exchange text messages and online files in real time via your device. Most instant messaging and communication tools enable the exchange of photos and videos and even have a search feature that allows you to search for specific messages that were exchanged on the past.
Video-conferencing tools:
Video conferencing tools enable live communication through video. Instead of organizing a face-to-face meeting users across different locations can meet online and experience the “feeling” of seeing each other as they would if they were face-to-face.