Course Content
1. The elements of communication
2. Internal communication plan
3. Metrics
4. Conclusions
Communication 4.0 represents a challenge due to the enormous speed of digital transformation. We have reviewed external communication processes with an emphasis on the digital tools needed to effectively communicate our ideas and reach our target audience, stressing the creation of Twitter, Facebook, LinkedIn, and Instagram. We have also seen the need for a digital marketing strategy that allows us to define our objectives and the subjacent principles that govern any marketing proposal. On the other hand, we have seen the creation of an internal communication plan, highlighting the most remarkable features and the need for open and fluid communication between employees. We closed our module with a brief approach to social media metrics to evaluate the effectiveness and efficiency of our communication strategies. In short, we focused on practical creation, promoting a step-by-step vision of development and implementation. We hope this module can contribute to achieving your goals and help you to lead your future communication strategy. Remember that adaptation is a fundamental competence of the creation process and, therefore, we want to encourage you to be updated on the trends of communication 4.0 and to make the most of your efforts.
1.4 Online Collaboration Limitations
It is undoubtable that online collaboration can bring about many benefits to a business, however, there are some limitations of online collaboration which are worth mentioning:
Lack of face-to-face interaction:
Although online collaboration tools provide real-time communication between people, they still lack the benefits of face-to-face interaction. Communication purely through the internet may cause feelings of disconnection to some people. A simple chitchat in the office kitchen or small talk you exchange with a customer creates a sense of connection that can be hard to establish online (Kissflow, 2021).
Network failure & equipment breakdown:
It is important to keep in mind that internet connection and technological devices have some limitations too. You can expect network failure or bad internet connectivity particularly if you live in rural areas away from big cities. Also, you need to be prepared in case your laptop or any other device you are working on breaks down. This is why it is crucial to save your work constantly while you are working online.