Course Content
1. The elements of communication
2. Internal communication plan
3. Metrics
4. Conclusions
Communication 4.0 represents a challenge due to the enormous speed of digital transformation. We have reviewed external communication processes with an emphasis on the digital tools needed to effectively communicate our ideas and reach our target audience, stressing the creation of Twitter, Facebook, LinkedIn, and Instagram. We have also seen the need for a digital marketing strategy that allows us to define our objectives and the subjacent principles that govern any marketing proposal. On the other hand, we have seen the creation of an internal communication plan, highlighting the most remarkable features and the need for open and fluid communication between employees. We closed our module with a brief approach to social media metrics to evaluate the effectiveness and efficiency of our communication strategies. In short, we focused on practical creation, promoting a step-by-step vision of development and implementation. We hope this module can contribute to achieving your goals and help you to lead your future communication strategy. Remember that adaptation is a fundamental competence of the creation process and, therefore, we want to encourage you to be updated on the trends of communication 4.0 and to make the most of your efforts.
1.3 Connection
Now that you understand what composes a computer and sets it up, you need a good Internet connection to get the most out of your device: surf the Internet, send emails, use applications, save your work on the cloud, or communicate.
But sometimes, it is not always easy to find your way around all the products on the market, and their uses are not always obvious to everyone.
In this section, we will simplify and explain the differences between all these technical terms.
What type of Internet service should you choose? This will depend on many factors: the internet provider and what it offers, or the area in which you live. Some areas have a good network (for example, fiber-optic) and others do not (for example, dial-up). To find out which option to choose, we advise you to check with your local authority to find out about your network coverage, as well as with various internet providers.
The most important factor in determining the quality of an internet connection is its speed, measured in Mbps (megabits per second). The higher the Mbps, the faster the internet connection. Depending on your needs, choose the option that suits you best!
What do you need to connect your computer to the Internet? Now that your internet connection is up and running, it’s time to connect your computer and/or your different devices.
– First of all, you need a modem. This is a hardware device used to establish a connection to the Internet. There are different models to suit your type of Internet service. Most of the time, your Internet Service Provider will give you directly a modem, which is included in your contract. This means that you don’t have to choose between the products available on the market.
– Then, you may probably need a router. This hardware device is used to connect different devices (computers, tablets, phones) to one Internet connection. You don’t have to buy a router, it is not necessarily necessary to establish an Internet connection (which is why we have used the term “may probably need”). It is also important to know that you can also directly connect your computer to your modem using an Ethernet cable.
What about Wi-Fi? This is a wireless network technology that sends data via Internet connections.
Hotspot: a hotspot is a tool connected to the Internet which is used for sharing the connection with several devices.