Course Content
1. The elements of communication
2. Internal communication plan
3. Metrics
4. Conclusions
Communication 4.0 represents a challenge due to the enormous speed of digital transformation. We have reviewed external communication processes with an emphasis on the digital tools needed to effectively communicate our ideas and reach our target audience, stressing the creation of Twitter, Facebook, LinkedIn, and Instagram. We have also seen the need for a digital marketing strategy that allows us to define our objectives and the subjacent principles that govern any marketing proposal. On the other hand, we have seen the creation of an internal communication plan, highlighting the most remarkable features and the need for open and fluid communication between employees. We closed our module with a brief approach to social media metrics to evaluate the effectiveness and efficiency of our communication strategies. In short, we focused on practical creation, promoting a step-by-step vision of development and implementation. We hope this module can contribute to achieving your goals and help you to lead your future communication strategy. Remember that adaptation is a fundamental competence of the creation process and, therefore, we want to encourage you to be updated on the trends of communication 4.0 and to make the most of your efforts.
1.2 Types of online collaboration
Synchronous Online Collaboration
Synchronous online collaboration takes place when people work together online in real-time while they are either in the same room or at different locations (eztalks.com, n.d). For example, online collaboration tools and software like Google Docs can be used to allow two or more people to edit and write documents at the same time even if they are located on opposite sides of the world. In other cases, colleagues can use a video conferencing platform (e.g. Zoom), and brainstorm ideas via interactive whiteboards (e.g. Miro). Team communication tools (e.g. Slack) allow users to send instant messages to others privately or to different groups of people at once. In this way they can receive feedback or answers to certain questions instantly without having to communicate through email.
Asynchronous Online Collaboration
Asynchronous online collaboration takes place when people work together on the same project at different times, whether they are in the same room or located in different places (eztalks.com, n.d). The most well-known form of asynchronous online collaboration tools is email. Digital calendars (e.g Google Calendar) are also considered tools for asynchronous online collaboration as they have features for managing and scheduling meetings, deadlines and other tasks. Additionally, online storage tools (e.g. Google Drive) enable asynchronous collaboration as one person can work on something in their own time and upload it on the storage tool when they are done, so another person can continue afterwards