Course Content
1. The elements of communication
2. Internal communication plan
3. Metrics
4. Conclusions
Communication 4.0 represents a challenge due to the enormous speed of digital transformation. We have reviewed external communication processes with an emphasis on the digital tools needed to effectively communicate our ideas and reach our target audience, stressing the creation of Twitter, Facebook, LinkedIn, and Instagram. We have also seen the need for a digital marketing strategy that allows us to define our objectives and the subjacent principles that govern any marketing proposal. On the other hand, we have seen the creation of an internal communication plan, highlighting the most remarkable features and the need for open and fluid communication between employees. We closed our module with a brief approach to social media metrics to evaluate the effectiveness and efficiency of our communication strategies. In short, we focused on practical creation, promoting a step-by-step vision of development and implementation. We hope this module can contribute to achieving your goals and help you to lead your future communication strategy. Remember that adaptation is a fundamental competence of the creation process and, therefore, we want to encourage you to be updated on the trends of communication 4.0 and to make the most of your efforts.
1.1 What is Online Collaboration?
Collaboration:
The term collaboration can be defined in 9 simple words: Two or more people
working together towards shared goals. Collaboration is a fundamental part of
any working environment and it involves 3 main elements: a team, a process and
a purpose (ThoughtFarmer, 2018).
Essentially it is about working together with partners and customers as easily,
as simply, and as effectively as possible. When it comes to business being able
to communicate successfully is the biggest competitive advantage that you can
have.
Online Collaboration: In this day and age, where technology has flourished and has become an integral part of everyone’s lives majority of businesses and entrepreneurs have transitioned to online collaboration. Online collaboration can be defined as the process of connecting users digitally so they can communicate and work together in an online space (eztalks.com, n.d). It involves tools and platforms that users can use to communicate via audio, video or text at anytime even if they are not in the same space physically.