Course Content
1. The elements of communication
2. Internal communication plan
3. Metrics
4. Conclusions
Communication 4.0 represents a challenge due to the enormous speed of digital transformation. We have reviewed external communication processes with an emphasis on the digital tools needed to effectively communicate our ideas and reach our target audience, stressing the creation of Twitter, Facebook, LinkedIn, and Instagram. We have also seen the need for a digital marketing strategy that allows us to define our objectives and the subjacent principles that govern any marketing proposal. On the other hand, we have seen the creation of an internal communication plan, highlighting the most remarkable features and the need for open and fluid communication between employees. We closed our module with a brief approach to social media metrics to evaluate the effectiveness and efficiency of our communication strategies. In short, we focused on practical creation, promoting a step-by-step vision of development and implementation. We hope this module can contribute to achieving your goals and help you to lead your future communication strategy. Remember that adaptation is a fundamental competence of the creation process and, therefore, we want to encourage you to be updated on the trends of communication 4.0 and to make the most of your efforts.
1.1 Internet
What is the internet? Internet is a network made up of millions of connected devices, spread all over the world and able to exchange information through a particular common language. The Internet was born in 1969 when the United States government had a military network designed to exchange information fast and at the same time secure. This network was called the Arpanet. The purpose of this network was mainly defence and counter-intelligence. It also allowed links between research centres and universities. The Internet is the result of this gigantic connection of networks, the result of an exponential technological evolution of ICT.
Source: https://pixabay.com/vectors/social-media-connections-networking-3846597/
Several devices are connected to the Internet today: computers, tablets, smartphones, game consoles, televisions, etc.
In 1990, in fact, the WWW was born at CERN in Geneva and the Internet became accessible even to non-specialists.
Internet today consists of a multitude of services, for example, web pages (WWW), electronic mail (email), file exchange (FTP), telephony and videoconferencing, forums, and discussion lists (mailing lists).
As you can see, therefore, WWW, an acronym that means World Wide Web, is the best-known and most-used service on the Internet but not the only one.
Source: https://pixabay.com/it/vectors/informazione-rete-rete-internet-1985655/
The WWW is the set of internet pages based on a system that allows a hypertextual reading, allowing you to move from one point to another in the text using hypertext links (in technical terms: hyperlink). As you probably imagine, very different devices can access the Internet: tablets, smartphones, smart TVs and household appliances, cars, surveillance cameras, watches, etc. This is possible because the websites accessed are based on a common protocol called HTTP / HTTPS (Hypertext transfer protocol).
What is a website? A website is a set of related web pages, which is a hypertextual structure of documents that resides on a web server. The web pages, even belonging to different sites, as already mentioned, are interconnected with each other through hypertext links. A website typically has a main page called the home page, which is the presentation page of the site, linked to other pages containing the contents of the site via links.
Source: https://pixabay.com/it/vectors/modello-disposizione-sito-web-blog-1599667/
Each page (each website) therefore has its address. You can imagine the web as a huge city: each place has its own address that allows anyone who owns it to uniquely identify it. URL (Uniform Resource Locator) is the address of a web page, it allows you to uniquely identify the page on the network.
An example: https://european-union.europa.eu/index_it
How do you access a web page? Through software that allows the reading/visualization of these pages: the “Web Browser”. To access a website, simply type its URL into the web browser.